One of a company’s most important assets is its culture. Two-thirds of top executives at the world’s most admired companies attribute 30% or more of their company’s value to culture, while one-third attribute 50% or more, according to a recent Korn Ferry global survey.

Culture is the key to building adaptability and resilience, enabling organizations to meet a host of external threats ranging from technological disruption to economic uncertainty. When used strategically, culture has the power to solve some of the toughest business challenges including turnover, growth, projects’ success, and innovation.

Too many companies just let culture happen, yet achieving the right culture takes vision, know-how, and the ability to bring stakeholders on the journey. At Korn Ferry, we call it culture by design, not default.